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Final version: Beverland, M.B. and Lindgreen, A. (2010), “What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006”, Industrial Marketing Management, Vol. 39, No. 1, pp. 56-63. (ISSN 0019-8501). For full article, please contact.

vocational training. Background Studies and Hypothesis. A marketing case study is a model of real life which serves to facilitate decision-making practice by, and to improve the managerial skills of, students and practitioners of management. Empirical research in marketing education has largely focused on issues such as :.

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Specific areas such as research, consumer behavior, and customer relationship management are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face. The program combines academic theory and a practical approach through case studies.

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Case Study: Center Theatre Group (2011). Filed in: Case Studies, Marketing & Development Keywords: large organizations, Marketing Added on: December 5, 2014.

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Abstract. Adoption of the marketing concept has not come easily in industrial markets. Sales efforts and product orientation appears to receive an inordinate amount of attention even in highly mature, saturated markets. Resistance to marketing can encourage new competitors possessing technology and marketing skills to.

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Today we are going to start a new case study example on YOU CANalytics. In this case study example, we will examine different facets of marketing analytics and customer relationship management (CRM). We will use the example of online retail to explore more about marketing analytics – an area of huge interest.

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Nov 16, 2012. 7 content marketing lessons from Coke [case study] Are they The Real Thing? I read yesterday that Coke have a new revamped corporate website, a nice example of responsive design. Not your average corporate site and a major step in implementing their 2020 vision for marketing. It's a site that's much.

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